Content creation guidelines - Help Center

Quality Standards

High-quality content is the foundation of successful travel products. Follow these standards:

Accuracy: All information must be current and verified
Originality: Content should be your own experience and expertise
Completeness: Provide comprehensive, actionable information
Clarity: Write clearly and concisely
Value: Offer insights customers can't easily find elsewhere

Writing Best Practices

Personal Voice: Write in your authentic voice-customers connect with personal stories
Specific Details: Include exact names, addresses, and practical information
Practical Tips: Share insider knowledge, shortcuts, and local secrets
Structure: Organize content logically with clear headings and sections
Actionable: Provide step-by-step guidance when possible

Media Guidelines

Visual content significantly enhances your products:

High Resolution: Use images at least 1920x1080 pixels
Ownership: Only use photos you own or have rights to use
Relevance: Images should directly relate to the content
Quality: Well-lit, in-focus, and properly composed
Diversity: Include a variety of shots (wide, detail, food, activities)

Content Structure

Well-structured content is easier to follow:

Introduction: Set context and expectations
Day-by-Day: Organize itineraries chronologically
Categories: Group similar activities together
Practical Info: Include hours, prices, booking tips
Conclusion: Summarize key takeaways

What to Avoid

Copying content from other sources
Using copyrighted images without permission
Including outdated or unverified information
Overpromising or misleading descriptions
Generic content that lacks personal insight

💡 Pro Tip

The best travel content comes from genuine experience. Write about places you've actually visited, and share the real stories, challenges, and discoveries from your travels. Authenticity sells.