Product analytics and insights
Understanding your product performance metrics and how to use them
5 min read
Accessing Your Analytics
Your product analytics dashboard provides comprehensive insights into how your products are performing. Access it from your creator dashboard.
Key Metrics
- Views: How many people have viewed your product page
- Sales: Total number of purchases
- Conversion Rate: Percentage of viewers who make a purchase
- Revenue: Total earnings from the product
- Average Rating: Customer satisfaction score
- Refund Rate: Percentage of refunded purchases
Using Analytics to Improve
Analytics help you make data-driven decisions:
- High Views, Low Sales: Consider adjusting price or improving product description
- Low Views: Focus on marketing and SEO optimization
- High Refund Rate: Review product quality and ensure it matches the description
- Seasonal Patterns: Plan promotions around peak viewing times
- Top Performers: Identify what makes successful products and replicate
Time-Based Analysis
Track performance over time:
- Daily, weekly, and monthly trends
- Compare performance across different time periods
- Identify growth patterns and seasonal trends
- Measure the impact of updates or promotions
Customer Insights
Understand your audience:
- Geographic distribution of customers
- Demographic information (where available)
- Popular content sections within your products
- Customer feedback and reviews
💡 Pro Tip
Review your analytics regularly-at least weekly-to spot trends early and make timely adjustments. Small changes based on data can significantly impact your success.